Bridgestone 'Blizzak VRX'



Director Toshihisa Koike asked me to film these two commercials for him in New Zealand. The agency was Dentsu, the Production Company Dentsy Creative Cross, with AJ Films working as the New Zealand Line Production Company.

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The two commercials were both very different, and very technical. We had to shot the Tyres performing on very specific road conditions.

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To achieve this, we filmed at SHPG near Queenstown, New Zealand. They had the facilities that we needed to make various road conditions. Varying from pure ice, solid snow and slushy snow with road surface below. Art Director Ken Turner did a great job liaising between the various teams to deliver the surface that the client needed.

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We experienced some extreme weather on the first day. A storm came through and we experienced wind chill of minus 18 degrees celsius. We achieved a few shots before the weather forced us to wrap early. Thankfully, it cleared and we had good weather for the remaining two shoot days.

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I used two Red Epic Dragon cameras. I always prefer to work with two cameras when shooting car commercials. It saves a lot of time, and lets me move from one set up to the next with no delays.

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We had a mixture of rig shots, built by the great grip team of Sam Strain, Josh Dunn and Chris Thomson.

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We also shot a variety of tracking shots, where I used the MoVI M10 on a small tracking buggy.

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The second spot involved a few stock shots from Japan and also several VFX shots, where the background was composited in to match with the foreground elements that I shot in New Zealand.

With 15 second spots, so much of what you shoot on the day does not make the final broadcast edit. There is also an online web version.

It was a great shoot, and the client is very happy.






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