"Chi" TV Commercials

IndyFX Producer Sam Scott asked me to film these commercials for the rebranding of the iconic New Zealand Herbal Mineral Water 'Chi'.


We shot at White Studios in Auckland. I decided to shoot on my Canon 5D Mark II camera kit. This was a great choice for the shoot as we had to supply both commercials with a quick turnaround, and I also had to deliver several high resolution stills photographs of the newly branded bottles.


The commercials were directed by Gilbert Hunt. The brief was for our model to be very clean and pure, wearing white, while against a white background. I went for a very classic soft beauty lighting design, while achieving good separation from the background so that she was well defined, and not lost in a sea of white.


We shot the pack shot and the pour with the logo in the background practically, with the logo printed on card and placed behind the bottle. It was very old school, but it was the best way for the product to look great in the glass. VFX were supervised by  Miquel Ubeda who handled the 2D compositing, and the grade, and Sam Scott was responsible for the 3D elements.

It was another fun, successful shoot with my usual crew in Auckland. It was also great to shoot for 'Chi'… I have been a fan ever since I discovered the cocktail 'Falling Water' while filming for 42 Below Vodka!

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